Starbucks - Sr. Marketing Manager | Alshaya Jobs in Dubai
M.H. Alshaya Co. is a multinational retail franchise operator headquartered in Kuwait. It operates 90 consumer retail brands across the Middle East and North Africa, Russia, Turkey and Europe
Starbucks is looking for a seasoned Customer Analytics Manager who combines data and analytics skills with strategic thinking, commercial acumen and organizational skills. This person will play a pivotal role in developing data and analytics capabilities at Starbucks MENA by building his/ her team and making recommendations on our initial and long-term technical set-up. You must be willing to roll up your sleeves and build the Starbucks analytics functions from the ground up but will benefit from the full support of the Starbucks and Alshaya leadership teams.
In line with the long-term marketing strategy, he/she will shape and deliver against the customer analytics strategy and the analytics capability roadmap. Whilst doing that, he/she will consistently:
Identify, analyze and interpret trends and lead work by others in the team to discover hidden patterns in complex structured and unstructured data sets, including primary research data.
Deliver effective online customer profiles and behavioral insight reports, and make recommendations to the business to drive customer-centric changes to our proposition
Lead the analytics team to rapidly detect changes in customer behavior, diagnose the driver(s) behind this change, and proactively make data-led recommendations to the Marketing team and to the wider business
Lead the manipulation, transformation and harmonization of data to optimize analysis, verify data for accuracy and completeness, and to support customer-centricity
Take ownership of priorities and ensure that the Marketing Analytics team delivers results on time
Develop an acute understanding of our categories, and marketing and business needs
Contribute towards establishing a data-driven decision-making approach for our multi-channel business operations
Lead, and be involved hands-on with, the development and application of statistical and machine learning tools and techniques to respond to specific business problems
Over 7 years of experience focused on end-to-end delivery of customer analytics and insights for a retail business
Over 3 years of experience in an omnichannel business is essential
Experience of building up a new team is essential
Proven experience leading the development and implementation of customer analytics capabilities is essential
Demonstrable track record of delivering sales improvement and/or customer KPI improvements through web analytics and integrated customer analytics and insights
Experience working in a fast-paced and demanding environment, effectively interacting with many cross-functional teams (IT development, UX/ design, store and ecommerce trading, digital marketing, category management)
Solid experience and knowledge of technical and non-technical documentation best practices (Change Requests, Business Requirements, etc.) to support effective implementation
Experience with statistical computer languages (R, Python, etc.) preferred
Experience in querying and manipulating datasets using SQL (advanced knowledge of SSQL required) or Python
Experience in Customer research management via agency.
For more details, please scroll down & see the details.
Alshaya Group – UAE
Starbucks – Sr. Marketing Manager | Alshaya Jobs in Dubai
|Hiring Organization||Alshaya Group|
|Job Location||Dubai, UAE|
|Employment Type||Full Time|
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*This Jobs was Originally Posted on Alshaya Jobs Site..