Senior Paid Media Specialist Job at Parsippany - 22 Sylvan Way
Position: Senior Paid Media Specialist
The Senior Specialist, Paid Media is skilled at executing digital media strategies to achieve and over-deliver on business goals. This position is responsible for supporting execution and management of high-impact media campaigns across all channels.
- Support the deployment and management of the direct response media strategy for all brand and customer segments to exceed annual revenue targets.
- Monitor campaign performance daily, and support performance analysis and report creation on a weekly and monthly basis.
- Work with the Senior Manager, Paid Media to research and deploy tests and betas to support overall direct response goals and improve channel performance.
- Collaborate with Audience & Digital Marketing Analytics team to build out team reporting structure and ensure tagging and tracking is in place and working properly.
- Bachelor’s degree required.
- 2-3+ years of digital marketing and media experience (search, meta, display, affiliate).
- Hospitality experience and/or experience in a franchise/shared services organization preferred.
- Experience developing and deploying affiliate marketing program preferred.
- Google Certification and AdTech experience a plus.
For more details, please scroll down & see the details.
Wyndham Hotels & Resorts
|Title||Senior Paid Media Specialist Job at Parsippany – 22 Sylvan Way|
|Hiring Organization||Parsippany – 22 Sylvan Way|
|Job Location||Parsippany, NJ, US|
|Employment Type||Full Time|
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