Head of Marketing – Wholesale @ Mashreq Bank | Dubai

Head of Marketing - Wholesale @ Mashreq Bank | Dubai

Head of Marketing – Wholesale @ Mashreq Bank | Dubai

Head of Marketing – Wholesale
Full Time
Dubai, UAE

Employer Description
Mashreqbank PSC is the oldest privately owned bank in the United Arab Emirates. Founded as the Bank of Oman in 1967, it was the first bank in UAE to install ATM cash dispensers, the first to issue debit and credit cards and the first to introduce consumer loans.

Job Description
To lead marketing strategy and execution to drive business results for the CIBG, IBG and Treasury businesses. Core member of MarComs leadership team, and contributor to Group Brand strategy, Corporate Communications strategy and CSR, from a CIBG/IBG perspective.


  1. Prepare a marketing strategy for each business line, to drive awareness of capabilities and support direct to customer conversations, to increase SOW and new contacts within target client groups.
  2. Embed a results driven culture, across all marketing communications activity, to deliver clear ROMI of 3:1 and above
  3. Co-own the Knowledge Partnerships programme with the COO team, with a view to increasing the ROI, delivering more associated marketing assets, and adding value to clients and bankers.
  4. Drive awareness of our international proposition in key target markets, and support the team to penetrate new target client personas through direct marketing methods. 
  5. Support the bank-wide digital transformation programme, with a particular focus on CIBG/IBG/Treasury specific initiatives, and lead marketing aspects
  6. Develop a clear social media strategy and content plan to engage audiences through existing platforms
  7. Lead engagement with international CEO teams and Ops teams to drive marketing excellence where there are no teams in place, and ensure brand guidelines are in place
  8. Contribute to bank-wide programs on CSR and D&I and advise of any business specific impact or opportunities to working groups and committees


  1. Familiarity with banking operations, sales and support environments, and strong customer focus.
  2. 15-20 years of substantive related banking experience or exception experience in another marketing field, incorporating marketing, analysis and leadership responsibilities.
  3. Sound knowledge of budgeting, forecasting and analyzing expense for various activities
  4. Proven success in dealing with various external agencies and building relationships.
  5. Ability to quickly identify and position the business for change, both internally and externally.
  6. Ability to ensure all activities are conducted in line with the missions/vision, business objectives, and regulatory controls expected by the organization.

For more details, please scroll down & see the details.

Mashreq Bank – UAE

TitleHead of Marketing – Wholesale @ Mashreq Bank | Dubai   
Hiring OrganizationMashreq Bank
Job LocationDubai, UAE
Date PostedJan/01/2021
Base SalaryAED
DescriptionListed below
Employment TypeFull Time
Valid UntilJan/11/2021

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    *This Jobs was Originally Posted on Mashreq Bank Job Site..

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