Global Digital Marketing Specialist @ DuPont | Wilmington, Delaware

Global Digital Marketing Specialist @ DuPont | Wilmington, Delaware

Global Digital Marketing Specialist @ DuPont | Wilmington, Delaware

Global Digital Marketing Specialist
Full Time
Wilmington, Delaware, US

Employer Description
DuPont’s industry-leading Transportation & Industrial(T&I) business segment provides high-performance engineering resins, adhesives, lubricants and parts to engineers and designers in the automotive, aerospace, electronics, industrial and consumer, and healthcare markets to enable material systems solutions for demanding applications and environments.

Job Description
Reporting to the Global Digital Strategy Leader, the Global Digital Marketing Specialist will assist in the development and execution of T&I’s digital marketing and communications campaigns and approaches designed to educate, inform, connect, and inspire customers, prospects, and employees across regions and functions.

Responsibilities:

  1. Work with Global Digital Strategist Leader to develop cross-channel content strategy, email and marketing automation strategy, and editorial calendar, as well as to research, create, and edit content for core digital channels: websites and social media
  2. Work closely with marketing communications leads to ensure consistent messaging and prioritized content development
  3. Tell a compelling story through each landing page, email, case study, and social campaign
  4. Copyedit web and social content to ensure technical accuracy and consistency
  5. Monitor social media and email program progress and performance using various analytic tools, including Sprinklr, Adobe, and HotJar, Eloqua, Salesforce, among others
  6. Write effective, concise copy for multiple platforms, websites and social networks
  7. Create, maintain, and grow CRM through demand generation campaigns (e.g. webinars) or data-compliant partnerships
  8. Incorporate testing and optimization strategies, analyze data, and research the best ways to increase traffic and improve conversion rates

Requirements:

  1. 5-10 years of B2B email, content marketing, marketing automation and social media management experience
  2. Experience with telling a story with words, images, and/or video and an understanding of how to create content that engages a specific audience
  3. Experience with technologies and best practices for web design web production, and creative design across multiple platforms
  4. Experience with enterprise social media management platforms (e.g., Sprinklr) and enterprise content management systems (e.g., Adobe AEM)
  5. Knowledge of Search Engine Optimization (SEO) best practices

For more details, please scroll down & see the details.

DuPont – USA

TitleGlobal Digital Marketing Specialist @ DuPont | Wilmington, Delaware
Hiring OrganizationDuPont
Job LocationWilmington, Delaware, United States
Date PostedJan/05/2021
Base SalaryUSD
DescriptionListed below
Employment TypeFull Time
Valid UntilJan/23/2021

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