Digital Performance Marketing
Job: Full Time
Dubai, UAE

Job Description
Responsible for driving best practice in Direct Response Always On, ensuring appropriate planning and investment within priority markets/regions and on the Airline?s major global initiatives in order to deliver maximum return on media investment. Apply both performance precision with planning insight and continuous optimisation to deliver a truly effective DRAO programme

Responsibilities:

• Set budgets for the DRAO program and provide forecasts of demand across performance marketing channels, sharing this information with Media Managers, Strategic Planners and MMCs
• Support global/pan-national brand and tactical campaigns that meet the requirements for inclusion into the DRAO program. Incorporate these into the annual plan, and measure impact on the DRAO program while supporting these campaigns
• Ensure the always on marketing activity is accurately monitored and measured using available analytics tools, deriving data driven insights to make informed investment decisions

Requirements:

• Marketing & Media Communication.Other : 5+ Years
• Degree or Honours (12+3 or equivalent)
• Experience in a media position in an international media agency, responsible for performance marketing: planning and trading/campaign implementation
• Experience in the airline/travel industry is preferable

For more details, please scroll down & see the details.

The Emirates Group