Digital Marketing Executive | Emirates Group Jobs in Dubai

Full Time
Dubai, UAE

Employer Description
The Emirates Group is a state-owned Dubai-based international aviation holding company headquartered in Garhoud, Dubai, United Arab Emirates, near Dubai International Airport

Job Description
Responsible for driving best practice in Direct Response Always On, ensuring appropriate planning and investment within priority markets/regions and on the Airline?s major global initiatives in order to deliver maximum return on media investment.

Responsibilities:

1. Set budgets for the DRAO program and provide forecasts of demand across performance marketing channels, sharing this information with Media Managers, Strategic Planners and MMCs
2. Implement a robust and relevant Direct Response Always On (DRAO) plan, ensuring that demand-driven activity is aligned with relevant global brand & tactical campaigns for the year. 
3. Support global/pan-national brand and tactical campaigns that meet the requirements for inclusion into the DRAO program. 
4. Ensure the always on marketing activity is accurately monitored and measured using available analytics tools, deriving data driven insights to make informed investment decisions.
5. Provide regular cross channel reports and insights to Media Managers for all DRAO activity. Use business and market information, such as forward bookings, provided by the Media Managers to make relevant adjustments to the DRAO plan
6. Act as the day-to-day point of contact for relevant performance agencies/partnerships at a local market level.

Requirements:

1. Marketing & Media Communication.Other : 5+ Years
2. Degree or Honours (12+3 or equivalent)
3. Experience in the airline/travel industry is preferable.
4. Experienced and knowledgeable in major performance media channels – programmatic, search,

For more details, please scroll down & see the details.

UAE – Emirates Group