CRM Marketing Manager @ The Body Shop | London

CRM Marketing Manager @ The Body Shop | London

CRM Marketing Manager @ The Body Shop | London

CRM Marketing Manager
Full Time
London, United Kingdom

Employer Description
The Body Shop International Limited, trading as The Body Shop, is a British cosmetics, skin care and perfume company.  The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact.

Job Description
Deliver CRM strategy and campaigns for our two of the Northern European markets – Sweden and Denmark – to achieve maximum customer revenue, satisfaction and retention rates. Work with Global Head of CRM to originate overarching strategy including segmentation, comms and optimisation plan; agree with market stakeholders; and manage delivery of campaign schedule via email, SMS, and other targeted channels to deliver commercial and customer KPIs. 

Responsibilities:

  1. Work with the Global Head of CRM to set the strategy for the trade campaign programme, owning the segmentation, campaign plan, and individual campaign strategy for the Swedish and Danish markets.
  2. Deliver the strategy, to achieve increased customer revenue, satisfaction and retention:
  3. Work with Insight team and market stakeholders to understand customer needs, preferences and routes to value creation. 
  4. Design a market targeting and segmentation approach, identifying opportunities for targeted CRM campaigns and programmes that deliver customer value.
  5. Create and deliver the CRM test and learn/optimisation plan across the Swedish/Danish markets. 
  6. Design individual campaign strategies, including definition of audience strategy, channel deployment, campaign messaging, proposed promotions and offers, and campaign timing.
  7. Work closely with other departments (IT, Legal, Digital, Ecommerce) to ensure a consistent customer journey and timely delivery of joint strategies and projects.

Requirements:

  1. Significant experience within a CRM campaign management role, preferably in a retail or beauty environment.
  2. Experienced in creation of CRM strategies (audience build, channel strategy, messaging, campaign timing, offer strategy, test and learn design).
  3. Experienced in CRM campaign management – communications and data brief writing, creative and data agency briefing and management, internal stakeholder approval management – particularly for email marketing.
  4. Experienced in the use of email HTML creation tools such as Taxi. 
  5. Experience working with a marketing cloud platform such as SAP Marketing Cloud, Salesforce, Adobe etc.

For more details, please scroll down & see the details.

The Body Shop – UK

TitleCRM Marketing Manager @ The Body Shop | London       
Hiring OrganizationThe Body Shop
Job LocationLondon, LND, GB, SE1 2JP
Date PostedJan/11/2021
Base SalaryGBP
DescriptionListed below
Employment TypeFull Time
Valid UntilJan/31/2021

The Body Shop Jobs Jan 2021

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    *This Jobs was Originally Posted on The Body Shop Job Site..

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